Episode 14 Email Marketing Still Matters
Show Highlights
In this podcast excerpt, Rob Cairns emphasizes that email marketing remains a powerful tool for business growth in the modern digital landscape. By transitioning his newsletter to Substack, he has leveraged a community-driven platform to significantly increase his audience engagement and discoverability. To protect his business from platform instability, he regularly exports his subscriber data to ensure he maintains ownership of his contact list. Cairns argues against the idea that email is obsolete, citing his own exceptionally high open rates as evidence of its continued efficacy. Ultimately, he encourages entrepreneurs to prioritize direct communication with their audience rather than relying solely on social media channels.
