The Misleading ‘Sponsorship’ Request: A Lesson in Podcast Integrity
“I know this post might ruffle some feathers, but it’s important to address a recent experience regarding podcast sponsorship.
Recently, The SDM Show Podcast received a request from a company (which I’ll keep anonymous) to discuss a potential sponsorship. They were eager to schedule an online meeting, even following up to emphasize their interest. I agreed, anticipating a genuine discussion about sponsorship opportunities.
However, the meeting revealed a different agenda. The company wasn’t interested in sponsoring the show in the traditional sense. Instead, their primary goal was to secure an interview for their founder.
Let’s clarify: podcast sponsorship involves a financial investment or an exchange of value for advertising space on the podcast. This can include, but isn’t limited to, dedicated ad spots, mentions, and potentially, an interview as part of a larger package. The terms are always mutually agreed upon.
What this company sought was simply an interview, disguised as a sponsorship inquiry. Had they been upfront about their intentions, I would have considered their request. However, the misleading approach led me to politely decline.
Key Takeaways for Podcast Creators and Businesses:
- Transparency is crucial: Be clear about your intentions from the outset.
- Understand the difference: Sponsorship and interviews are distinct forms of collaboration.
- Define your terms: Clearly outline your sponsorship packages and interview policies.
- Maintain podcast integrity: Protect the trust of your audience by ensuring ethical practices.
- Podcast Advertising: The value of actual podcast advertisement.
