Episode 16 Put Time In Your Calendar To Work On Your Business
Show Highlights
In this episode, Rob Cairns, founder and CEO of Stunning Digital Marketing, discusses a common struggle for entrepreneurs: finding the time to work on their business, not just in it. Rob shares his practical strategy for ensuring essential internal tasks—like accounting, self-promotion, and podcasting—actually get done.
Key Takeaways
- The Entrepreneur’s Dilemma: Many business owners find themselves constantly “chasing business,” leaving little to no time for the internal operations that keep a company healthy and growing.
- Working ‘On’ vs. ‘In’ Your Business: Rob defines working “on” the business as managing the internal “stuff” that often gets pushed aside, such as:
- Accounting and financial management.
- Self-promotion and advertising.
- Content creation, like blogging and podcasting.
- Maintaining and updating the company website.
- The Calendar Strategy: To ensure these tasks are completed, Rob emphasizes the importance of scheduling them directly onto your calendar (Google, Apple, or otherwise).
- Budgeting Your Time: Treat internal tasks with the same importance as client meetings or doctor’s appointments by assigning them a specific time slot and “budgeting” for them accordingly.
Rob’s Rule of Thumb
“If it’s not on the calendar for me, it’s not getting done.”
Connect with Rob Cairns
- Website: Stunning Digital Marketing
- Expertise: WordPress solutions, security, web design, and lead generation.
