Episode 15 Why I do Podcast Pre Calls
Show Highlights
In this podcast episode, Rob Cairns explains the necessity of conducting pre-interview screenings for all new guests on his digital marketing show. He views these brief, twenty-minute introductory calls as an essential vetting process to ensure that potential speakers are reliable and possess the right rapport for his audience. By maintaining this strict requirement, he protects the quality of his content and avoids inviting individuals who may not be a professional fit. Cairns emphasizes that even when faced with pushback from public relations representatives, he refuses to bypass this step for unfamiliar guests. Ultimately, this strategy serves as a quality control measure that has contributed to his podcast’s long-term success and consistency.
