Someone asked me this week as I was writing more on my personal website and not my agency blog. The reason is very simple – personal branding. The reality is people work with you for 2 reasons: People always choose to work with those they like. So writing more on my personal site helps my…
Today I wanted to talk about something significant. It’s called social media spam. In all my social media profiles, I clearly say that my DM’s are open. Many people interpret this as let’s send spam, Please do not do this! I keep the DM’s open because I want to have engaging conversations. The worst ones…
If you recall a couple of weeks ago, I removed all social media from my phone except for private messages. I am using an app called Beeper to manage all my private chats. I use this on both my desktop, tablet and Android phone. I started using Beeper before Automattic purchased it and before I…
When I was younger, Canadian Tire in Canada had this cool commercial. It was about a hockey player called “Albert” who scored a big goal. This commercial had such an impact that at NHL games fans in the 80s would cheer Albert hoping someone on their team would score the big goal. This one brings…
One of the things I finally automated in my business is time tracking. For a long time, I wrote the time down on a project-per-project basis. I then add the time to an Excel spreadsheet. I would use the spreadsheet to generate an invoice. I have tried many time reporting tools over the years. Some…
I can not understand why many companies do not spend more time on e-mail marketing. It is one of the things you own – your e-mail list. The other is your website. E-mail marketing is still more relevant today than ever before. It is a great way to show your customers and prospective customers that…